Steve Jobs to iPhone owners. . .

September 9, 2007 | In Technology | No Comments

Apple head honcho Steve Jobs has addressed those upset about the $200 early adopter tax imposed on early iPhone owners. While it took less than 70 days for the price drop to hit, Jobs basically says tough noogies. I kind of don’t blame him, sure the price drop is significant and it comes only a few weeks after the phones actually release, but the success of the phone depends on its continued sales and the price putting it out of reach of 99 percent of consumers, Apple had to do something.

By dropping the price now it does a few things. It keeps the momentum of sales going, those who were holding off for a price drop have no reason not to go for it now. It also opens the market up for a 16 gig model to come in the near future, move as many 8 gigs as possible and expand the line. Finally, it keeps people talking about iPhone. As hard as it is to believe, discussion on the iPhone has gone down in recent days. Now the discussion starts at the beginning all over again.

In the end, Apple is smart. People sitting in a diner in the middle of South Dakota were discussing the iPhone price drop at 10 p.m. on a Saturday night. You can’t even get AT&T service there, but the discussion went on.

Read Jobs letter.